One of our favourite creative videos was made OK Go’s ‘This Too Will Pass’ in a Los Angeles two story warehouse. The concept is based on a huge Rube Goldberg machine which features all manner of items from paint ball guns, TVs, bowling balls, chairs and even an automobile. The ‘machine’ has 89 interactions and it took the makers and video crew 85 takes to get it just right (only 3 runs were successful form start to finish). 2 pianos and 10 TVs were destroyed in the process and a high-heeled shoe lost by one of their engineers. A pleasure to watch again and again!
The actual video link: http://bit.ly/bHEoaY
How it was made: http://bit.ly/bve1Rh